Every tech industry trying to grow their user base and when it comes to social networking, there is a lot of potentials to grow as you directly connect with users. Now Google’s Tez wants to join chat service.
In 2014 social networking giant Facebook took over Whatsapp which is widely used chat service in the market. Even though Facebook has its own Facebook Chat messenger, they took Whatsapp so that they can extend their user base to a huge crowd as Whatsapp messenger was in the top. Just recently we got big news that Facebook integrating UPI based payment services to its Whatsapp app.
UPI based payment system is growing very fast in India due to demonetization and Government’s cashless push. This is why Google launched its UPI payment service app Tez in September 2017. As now Whatsapp which is already a chat service entering into payment industry, Tez which is already an established UPI payment service in India now wants to join instant messaging or chat service to grow its user base.
According to Google spokesperson who has given a statement to Gadgetsnow.com, the messaging features are currently available only for some users and not available to all of its users. He said
“We’ve added a feature to Tez that allows you to send simple messages back and forth to your contacts about the payments you make,”
“Further, your transaction history with each person or business is grouped together like a conversation — just as a chat apps group your messages together. This experience feels natural and enables richer, more engaging interactions,”
Google has already many instant messaging apps available like Hangouts, Allo, Voice, Messages, Hangouts Chat and Duo apart from Youtube which has its own chat interface. With this new messaging feature Tez is expected to become more popular than it’s any other instant messaging services.
With this new update, I hope that Google’s Tez app make itself a good competitor to Whatsapp and other established instant messaging services.